The Renaissance Athletic Club (The RAC) is a one-of-a-kind state-of-the art fitness facility in Benton Harbor, Michigan. It is located adjacent to the 1st and 2nd holes of Harbor Shores Golf Club. The RAC is an upscale, urban and contemporary facility where members experience innovative programing and unparalleled customer service.
Our goal was to help them re-develop their social media presence as well and create events and promotions to inspire people to start or reboot their fitness journey with The RAC. In tandem we wanted to inform the general public of their amenities, personal training program, workplace wellness program and help new or existing members understand how their health insurance and corporate wellness packages can be used to lower their monthly dues.
Create Content and Social Media Presence
Creating content, taking pictures and videos, posting recipe's and giving members and potential members continual information about the club to create top of mind awareness.
Events and Press Releases
Helping to create and/or promote club events to draw in visitors, while also creating newsworthy stories to spread the word through media outlets.
Informing the Public
Creating marketing pieces, rack cards, and social media posts that help new or existing members understand how health insurance and corporate wellness packages can be used to lower their monthly dues